The evolution of villains into good guys in television commercials.
Remember Joe Isuzu. For those not watching TV in the late 80’s, Joe Isuzu was the insincere, slimy, greasy-haired, double-talking fictional spokesperson for the Isuzu line of cars and trucks. Played to obsequious perfection by David Leisure, Joe Isuzu used the oiliest and most transparently hypocritical of demeanors to state such outrageous lies as “It […]
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