JetBlue Wants You to Feel Good About What You Eat, But Should You?
On my JetBlue flight to New York yesterday, I was served a small bottle of water and a little pouch of chocolate chip cookies. Both “food products” tried to create additional value beyond the food/drink by latching on to a cause: The packaging of Chocobilly’s Chocolate Chunk Cookies has the slogan, “Cookies with a cause” […]
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